About Us Customer Service. Community. Commitment. Legacy

Mission Statement:

To pursue growth guided by our core values of kindness, fairness, and honesty – qualities our team will share with our customers to provide them with the best experience.

This is what has been driving the Viva Chrysler Dodge Jeep Ram FIAT since 1985. Over the years, we’ve sold many makes and models and continue to grow in El Paso, TX, and Las Cruces. We’ve met and helped generations of families with their transportation needs in mind. Our family of entrepreneurs has been providing thousands of jobs in our community for more than 150 years.

Our Viva dealerships feature state-of-the-art facilities with trained and certified sales associates and technicians, service advisors, and parts personnel ready to help answer all your questions. Whether you’re looking for a new or used car, selling your current vehicle, securing auto financing, servicing your car, or adding a cool accessory. Let our family of dealerships be your only choice. We’re ready to meet your transportation needs.

At the Viva Chrysler Dodge Jeep Ram FIAT we believe that being a part of the community is more than just getting you into a new or used vehicle, it is about investing in the education and health of our associates and customer families. Our team is involved with the Stand with Estela Fund that donates mammograms, flu, and COVID vaccines. The Viva Chrysler Dodge Jeep Ram FIAT believes that an educated and healthy community is a prosperous community to raise a family.

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